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Utilities App Store screenshot templates

Utility apps are bought on clarity. People arrive with a specific job in mind — scan this, convert that, clean up the other — and the screenshots only have to prove your app does it quickly. Quiet grounds and a single clear headline per screen beat decoration every time.

5 templates that suit Utilities apps, all built into the app.

  • Focus template, screen 1 of 3. Focus template, screen 2 of 3. Focus template, screen 3 of 3.

    Focus

    Inspired by Things

    Productivity and utilities. Quiet light ground and one clear headline — give each screenshot a single feature and let the workspace read.

    For Productivity · Utilities · Business · Developer Tools

  • Midnight template, screen 1 of 3. Midnight template, screen 2 of 3. Midnight template, screen 3 of 3.

    Midnight

    Inspired by Robinhood

    Quiet dark ground and one clean headline. The established look for finance, crypto and professional tools.

    For Finance · Developer Tools · Utilities · Business

  • Ledger template, screen 1 of 3. Ledger template, screen 2 of 3. Ledger template, screen 3 of 3.

    Ledger

    Inspired by Revolut

    Finance and crypto. Deep indigo ground with the device framed — in a category users judge for trustworthiness, the frame reads as polish.

    For Finance · Business · Utilities

  • Marker template, screen 1 of 3. Marker template, screen 2 of 3. Marker template, screen 3 of 3.

    Marker

    Marks one word in the headline. Use when a single benefit carries the screenshot.

    For Productivity · Utilities · Education

  • Interface template, screen 1 of 3. Interface template, screen 2 of 3. Interface template, screen 3 of 3.

    Interface

    Whole device in frame on a quiet ground. When the interface itself is the pitch.

    For Utilities · Developer Tools · Productivity

What works in Utilities screenshots

  • One task per screenshot, named in the caption as a verb: “Scan any document”, “Free up storage”.
  • Show the before-and-after moment where you can; it is the fastest way to prove the job gets done.
  • Keep the palette restrained so the interface, not the background, is what the eye lands on.

Make your Utilities screenshots

  • Built into Screenshot Studio — apply it and swap in your own screenshots.
  • Every colour, font and layout value stays editable afterwards.
  • Localise the text into all 50 App Store languages from the same document.

Get Screenshot Studio