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Screenshot templates by device

iPhone App Store screenshot templates

The iPhone set is the one most people see first: the top of your App Store listing, and often the only set that shows in search results. It is read at thumbnail size, in a second or two, so each template here leads with a short caption and a device large enough to show your real UI.

25 templates, each shown as it renders on iPhone. See the iPhone screenshot sizes.

  • Cupertino Light template, screen 1 of 3. Cupertino Light template, screen 2 of 3. Cupertino Light template, screen 3 of 3.

    Cupertino Light

    Near-empty light ground, serif headline. Reads calm and premium — health, finance, productivity.

    For Lifestyle · Health & Fitness · Business

  • Focus template, screen 1 of 3. Focus template, screen 2 of 3. Focus template, screen 3 of 3.

    Focus

    Inspired by Things

    Productivity and utilities. Quiet light ground and one clear headline — give each screenshot a single feature and let the workspace read.

    For Productivity · Utilities · Business · Developer Tools

  • Linen template, screen 1 of 3. Linen template, screen 2 of 3. Linen template, screen 3 of 3.

    Linen

    Inspired by Airbnb

    Travel, stays and anything sold on photography. One warm ground for the whole set, a single quiet line at the top, and the screenshot left to do the work.

    For Travel · Lifestyle · Shopping · Food & Drink

  • Neon template, screen 1 of 3. Neon template, screen 2 of 3. Neon template, screen 3 of 3.

    Neon

    Glowing title on black. Nightlife, music, gaming and crypto.

    For Music · Entertainment · Games

  • Cupertino Dark template, screen 1 of 3. Cupertino Dark template, screen 2 of 3. Cupertino Dark template, screen 3 of 3.

    Cupertino Dark

    The dark counterpart. The established look in finance and pro tools.

    For Entertainment · Music · Lifestyle

  • Midnight template, screen 1 of 3. Midnight template, screen 2 of 3. Midnight template, screen 3 of 3.

    Midnight

    Inspired by Robinhood

    Quiet dark ground and one clean headline. The established look for finance, crypto and professional tools.

    For Finance · Developer Tools · Utilities · Business

  • Ledger template, screen 1 of 3. Ledger template, screen 2 of 3. Ledger template, screen 3 of 3.

    Ledger

    Inspired by Revolut

    Finance and crypto. Deep indigo ground with the device framed — in a category users judge for trustworthiness, the frame reads as polish.

    For Finance · Business · Utilities

  • Beacon template, screen 1 of 3. Beacon template, screen 2 of 3. Beacon template, screen 3 of 3.

    Beacon

    Inspired by X

    Social, news and anything that trades on immediacy. Wide caps glowing on black — loud without a single bright colour.

    For Social Networking · News · Entertainment

  • Hero template, screen 1 of 3. Hero template, screen 2 of 3. Hero template, screen 3 of 3.

    Hero

    Full-bleed image, no device frame. Strongest as the opening shot, where the promise matters more than the interface.

    For Lifestyle · Photo & Video · Shopping · Travel

  • Landscape template, screen 1 of 3. Landscape template, screen 2 of 3. Landscape template, screen 3 of 3.

    Landscape

    Landscape canvas. Video, maps, and anything users turn the phone for.

    For Photo & Video · Navigation · Travel · Games

  • Retro template, screen 1 of 3. Retro template, screen 2 of 3. Retro template, screen 3 of 3.

    Retro

    Warm paper ground, heavy sans. Editorial and lifestyle.

    For Books · News · Lifestyle

  • Glitch template, screen 1 of 3. Glitch template, screen 2 of 3. Glitch template, screen 3 of 3.

    Glitch

    Colour-shifting title. Reads technical and high-energy — games, streaming, developer tools.

    For Games · Developer Tools · Entertainment

  • Gradient template, screen 1 of 3. Gradient template, screen 2 of 3. Gradient template, screen 3 of 3.

    Gradient

    Saturated gradient ground. The safe default for fitness, social and entertainment.

    For Health & Fitness · Social Networking · Entertainment

  • Colorful template, screen 1 of 3. Colorful template, screen 2 of 3. Colorful template, screen 3 of 3.

    Colorful

    Saturated ground with a serif headline. Bold consumer apps.

    For Entertainment · Lifestyle · Shopping

  • Pulse template, screen 1 of 3. Pulse template, screen 2 of 3. Pulse template, screen 3 of 3.

    Pulse

    Inspired by MyFitnessPal

    Health and fitness. Warm energetic gradient, no device frame — the category sells progress, so let the rings and charts fill the frame.

    For Health & Fitness · Sports · Lifestyle

  • Spotlight template, screen 1 of 3. Spotlight template, screen 2 of 3. Spotlight template, screen 3 of 3.

    Spotlight

    Inspired by Reddit

    One flat colour and heavy type, with room for a lens over the control you want noticed. For a feature that lives in one corner of the screen.

    For Social Networking · News · Entertainment

  • Marquee template, screen 1 of 3. Marquee template, screen 2 of 3. Marquee template, screen 3 of 3.

    Marquee

    Inspired by Spotify

    Music, podcasts and entertainment. A photograph for a ground rather than a colour, and caps with the important words picked out — wrap them in *asterisks* to recolour them.

    For Music · Entertainment · Photo & Video

  • Primetime template, screen 1 of 3. Primetime template, screen 2 of 3. Primetime template, screen 3 of 3.

    Primetime

    Inspired by Netflix

    Streaming and anything with a catalogue. Dark red gradient, pink caps, and the screen running off the bottom so the content keeps going past the frame.

    For Entertainment · Photo & Video · Games

  • Sticker template, screen 1 of 3. Sticker template, screen 2 of 3. Sticker template, screen 3 of 3.

    Sticker

    Outlined text over a bold ground. Games, kids and social; too loud for finance or health.

    For Games · Education · Social Networking

  • Wave template, screen 1 of 3. Wave template, screen 2 of 3. Wave template, screen 3 of 3.

    Wave

    Wavy retro title. Music, food and lifestyle apps with a nostalgic streak.

    For Music · Food & Drink · Lifestyle

  • ZigZag template, screen 1 of 3. ZigZag template, screen 2 of 3. ZigZag template, screen 3 of 3.

    ZigZag

    Angled serif on a warm ground. Confident and a little irreverent.

    For Lifestyle · Shopping · Entertainment

  • Clubhouse template, screen 1 of 3. Clubhouse template, screen 2 of 3. Clubhouse template, screen 3 of 3.

    Clubhouse

    Inspired by Clubhouse

    Community and conversation. Warm paper ground and rounded heavy type — friendly rather than corporate, and still legible at thumbnail size.

    For Social Networking · News · Education

  • Appetite template, screen 1 of 3. Appetite template, screen 2 of 3. Appetite template, screen 3 of 3.

    Appetite

    Inspired by Deliveroo

    Food, delivery and travel. Warm ground with the interface unframed, so the photography inside the app does the selling.

    For Food & Drink · Travel · Shopping

  • Marker template, screen 1 of 3. Marker template, screen 2 of 3. Marker template, screen 3 of 3.

    Marker

    Marks one word in the headline. Use when a single benefit carries the screenshot.

    For Productivity · Utilities · Education

  • Interface template, screen 1 of 3. Interface template, screen 2 of 3. Interface template, screen 3 of 3.

    Interface

    Whole device in frame on a quiet ground. When the interface itself is the pitch.

    For Utilities · Developer Tools · Productivity

What works in iPhone screenshots

  • Put your strongest screenshot first. Search results show the first two or three, and most people never swipe further.
  • Keep captions to a few words. On a phone-sized thumbnail, anything longer turns into grey noise.
  • Design once at the 6.9-inch size and let the smaller sizes scale down, instead of maintaining a set per phone.

Make your iPhone screenshots

  • Built into Screenshot Studio — apply it and swap in your own screenshots.
  • Every colour, font and layout value stays editable afterwards.
  • Localise the text into all 50 App Store languages from the same document.

Get Screenshot Studio